There are two method or ideas around marketing. There is the carrot and then there is the stick.
The idea is you can lead someone somewhere by dangling something they want just out of reach so they go where you want them to go. When they finally get it, they are happy and are likely to come back to you for another carrot.
Using the stick is also effective. You hit them over the head with a big stick (literally not actually) then they go, more or less, where you want them to. The problem with the stick method is that they will remember how you treated them and not come back.
Think about ways you can offers carrots to your prospective customers and keep them coming back for more.
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